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Did you know that 89% of customers seek personalized experiences throughout their journey? And 67% prefer engaging with companies that offer AI-powered support due to speed and round-the-clock availability.
Campaigns like Hot Sale and Black Friday represent a golden opportunity to boost results in Latin America. According to the Latin America Ecommerce Market study, regional ecommerce reached $194.7 billion in 2023, with an expected annual growth rate of 8.5% through 2027.
These high-demand seasons not only drive sales but also bring challenges like hefty traffic, cart abandonment, and the need for personalized interactions at every touchpoint. The solution? Leaders in retail and finance have already turned to Conversational AI.
Here’s how it can help.
Why Conversational AI is a Must-Have for High-Traffic Periods
More than ever, consumers value fast, efficient, and tailored interactions. At Aivo, we've seen our clients scale their support, improve conversions, and enhance customer experiences with AI—not just during Hot Sale or Black Friday, but throughout the year in any high-demand scenario.
What Can Aivo’s Conversational AI Do?
- Automate critical processes
- Personalize customer interactions at scale
- Guide customers in real time
Transforming Every Stage of the Customer Journey
With our solutions, you can create real value for your customers across every key touchpoint.
Discover how AI can help you:
- Automate and scale customer service efficiently
- Design unique experiences that build client loyalty
- Boost sales with smart, timely interactions
Here are some essential use cases tailored for both retail and finance sectors.
1. Awareness and Lead Generation
• Social Media and WhatsApp Campaigns: Use targeted ads that direct prospects to WhatsApp for automatic registrations seamlessly integrated with your CRM.
• Website Triggers and Promotions: Trigger personalized offers at key moments on your website. By connecting the right offer at the right time, based on user behavior, you can significantly improve your conversion rates.
2. Consideration and Conversion
• Smart Notifications for Personalized Offers: Deliver promotions and discounts to customers exactly when they need them, tailored to their purchase history.
• Finance Example: Share pre-approved credit offers that customers can apply for and finalize without human intervention, through proactive notifications.
• Loan Management with Appointment Bookings: Send automatic notifications with geolocation to guide clients to the nearest branch or allow them to schedule an appointment via WhatsApp.
3. Automation in Sales
• WhatsApp Shopping Flow: Enable customers to browse personalized offers, choose their ideal product, and complete the purchase in-app with a payment link.
• Catalog Browsing + Checkout Flow: Present a curated product catalog via WhatsApp, allowing customers to shop and pay in one seamless flow, boosting satisfaction and conversion rates.
4. Strategic Upselling and Abandoned Cart Recovery
• Abandoned Cart Notifications: Send automated reminders with incentives like free shipping to reengage customers who didn’t complete their purchase.
• Live Purchase Support: Combine conversational AI with human agents to assist customers in finalizing purchases, offering a hybrid approach that personalizes the experience and improves results.
5. After Sales and Loyalty
• Order Tracking: Provide real-time shipment updates directly via WhatsApp to keep customers informed throughout the delivery process.
• Return Management: Create a hassle-free process for product returns. Customers can initiate and finalize their return requests through virtual assistants, speeding up the resolution.
• Feedback Surveys: Gain valuable customer insights by sending personalized satisfaction surveys after each transaction.
Best Practices for High-Demand Seasons
Maximize your results during Hot Sale, Black Friday, or any major sales event with these tips:
- Prioritize the Customer Experience: A seamless buying experience coupled with rapid support drives loyalty and repeat sales.
- Implement Omnichannel Strategies: Ensure smooth transitions for customers from social media to WhatsApp or live agents without interruptions.
- Leverage Smart Integrations: Connect your CRM, e-commerce, and marketing automation tools to personalize and track every interaction.
- Use Real-Time Data: Adjust campaigns based on live user behavior to enhance outcomes instantly.
- Turn to WhatsApp Flows: Create personalized, end-to-end buying experiences tailored to your customers’ unique needs.
Your Opportunity to Stand Out
Leading companies are scaling their customer service and boosting revenue with Conversational AI tools. Why not join them? Bancor automated 85% of its monthly inquiries, improving its NPS from 2.5 to 3.7 stars. NetUno achieved operational efficiency by reducing calls by 50%, freeing up resources to focus on complex cases. Comafi reached a 93% ROI in just two months.
Take Your Sales Strategy to the Next Level
Transform your operations with our tailored solutions. Schedule a strategy session with our team today.
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