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Have you ever wondered what is the future of marketing? We focus on recent years to realize the critical advances in the digital market for companies and consumers.
What will be the future of digital marketing?
Currently, the exponential growth in the use of social networks and electronic commerce, combined with the massive expansion of 5G networks around the world, produces a strengthening of marketing methods, with the following main factors being:
Customers as main characters
Clearly, the customer has been at the center of marketing strategies throughout history. This time, however, we tried to involve them even more, making them the protagonists of the transaction. In this sense, it is relevant to personalize communication and interactive content, where users can play, explore and interact with the information.
SEO will become very important
Ranking in search results continues to be an increasingly complex and considerable art.
It should be noted that the number of requests is constantly increasing, in addition to the fact that YouTube is the second search engine on the Internet, which most users use to find videos that solve their problems.
Technology as an engine
The use of tools based on artificial intelligence will be crucial to stay on top of digital marketing.
Over time, machine learning and neural networks have been incorporated into email marketing, content marketing, software advertising, and user experience strategies.
Technologies such as biometric recognition, augmented reality, 360-degree advertising, and holograms will become part of your daily shopping process.
What types of marketing are there?
Digital Marketing
Digital Marketing or online marketing is a marketing discipline that focuses on developing a unique strategy in a digital environment.
Direct marketing
Direct Marketing is a type of campaign aimed at achieving results in front of a specific audience based on direct and two-way communication.
Email Marketing
One of the most profitable and effective marketing techniques in terms of earnings. Send emails to recipients and identify segments very well.
Viral Marketing
Viral Marketing is like a virus that spreads uncontrollably from person to person and has an amazing ability to spread.
Mobile Marketing
Mobile Marketing is a broad term that includes all promotions and marketing campaigns that focus solely on mobile devices: smartphones and tablets.
Performance Marketing
Performance marketing is a results-oriented method used by some marketing agencies.
Inbound Marketing
This method aims to create valuable content to drive qualified traffic relevant to your niche. Get leads that work until the final sale.
The evolution of inbound marketing will make a big difference in the expansion of developing strategies based on updates with artificial intelligence, applications, and easier and more realistic methods of reaching an audience.
The ways people get digital assistance are evolving
Mobile devices have made consumers access their devices in brief moments. Now the way they get help will also change, from typing on the device to chatting with them. For example, a quarter of application questions were asked by voice.
Consumers have hundreds of touchpoints in the buying process and must determine what is critical and what is not. They are introducing new enhancements and tools to make purchasing and algorithmic attribution easier and more efficient.
As they spread, consumers expect more rewarding and personal interactions in research and purchases. Mobile devices will continue to raise these expectations.
Consumers will get a better mobile experience
It is extremely important to clearly understand the basics of working with mobile devices. To be one step ahead of consumer demand is relevant to prepare the basics for working with mobile devices.
As mobile phones become thinner, there may come a time when the devices become very small and have more features. So marketing will have to change its vision and methods to adapt to users and deliver personalized messages.
Marketers need to think about how to optimize their brand's presence on mobile devices to ensure future success. This is where speed matters. No matter how good your mobile site looks, if it takes too long to load, your visitors will give up.
Main technologies used
These themes will have a huge impact on your daily life for years to come. Some of them are already on the market, others are still being tested at major technology companies.
Big Data
We are in a time where the amount of information generated in recent years is greater than in all of history. This is valuable information for the work of marketing professionals.
Every day we generate hundreds of data. Whether it's social media comments, e-commerce behavior, documents generated at work, or traveling with a mobile phone in your pocket, it generates information that will be stored on-premises.
Automatization
Have you ever imagined the need to send an email to every prospect with content recommendations? It would be impossible, right? Automation is responsible for this.
Optimization is critical to marketing today. Email marketing, lead generation, and data organization are completely dependent on this tool.
This technology is probably the main reason for some of the innovations that we will talk about later. Because we can automate data analysis, support, and services, we open up the space for more personalized marketing.
Personalization
Buying something we are not interested in or giving a customer something they are not interested in is a waste of time and can undermine a brand's relationship with its audience.
Getting rid of that is the purpose of personalization.
This innovation leaves behind a great future. We will be able to even better recognize individual customer behavior and predict exactly what affects a certain person in the sales process.
Chatbots
Chatbots are optimized services. The people who answer questions and interact with customers are robots programmed for it. The future reserves more natural and intelligent conversations.
Related Article: The Complete Guide to Chatbots for Marketing
Machine Learning
The creation of machine learning algorithms is essential for the development of process automation. Machines do not have human intelligence yet, but the reasoning speed is much higher.
When we teach computers to think, the result is great agility and responsiveness. Machine learning will allow you to analyze customer behavior more effectively.
Inteligencia artificial
We cannot ignore the progress made in this area. Alan Turing, one of the fathers of computing, developed an experiment in which a computer was subjected to a test in which he had to convince people that it was not a machine.
By answering and asking questions so naturally that people couldn't distinguish their behavior from human behavior, the machine was deemed successful in this test.
Although all these changes already seem a reality today, it will be worth keeping an eye on the digital transformation and news that the future will bring us, since the changes will be constant for the next few years.
